We build worlds for brands and products for the world.

Strategy, identity, packaging and digital products — made by one independent studio, nomadic at times.

The studio

Laketown is an independent studio for brands and the products they ship.

We work with founders and teams who want more than a logo: a strategy, an identity and a set of products that all feel like one world.

Every project moves from strategy to identity to packaging and digital, so nothing is designed in isolation. We build the world first, then everything inside it.

Approach

Four things we don't compromise on

Strategy first

We start with who the brand is for and why it should exist, before a single shape is drawn.

One idea

Every identity has one idea it cannot lose. Everything else is built around it.

Honest craft

Fewer finishes, chosen well. Systems that stay clear, flexible and true to the brand.

Made to ship

From strategy to packaging to live products, we keep the work careful and ready for the real world.

Services

Disciplines

Independent studio

World per brand

Services

Brand strategy

Strategy

Visual and verbal identity

Identity

Mascot design and motion graphics

Character

Packaging

Product

UI, websites and digital products

Digital